AI Insights · Timothy · July 2025
Top Beauty Retail Apps in Central America: Q2 2025 Performance
Explore the performance trends of top beauty retail apps in Central America during Q2 2025, highlighting their downloads and active user metrics.
In the second quarter of 2025, the beauty retail app landscape in Central America showed varied performance trends across the top five applications. Data sourced from Sensor Tower provides insights into downloads and active user metrics, offering a comprehensive view of each app's market presence.
Sephora: Compra en Línea experienced fluctuations in weekly downloads, peaking at around 24.3K in late May. Active users demonstrated a gradual increase, reaching approximately 138.9K by the end of June.
Natura Latam saw a significant spike in downloads mid-quarter, with numbers climbing to 16.4K in late May. Active users followed a similar upward trend, with a notable rise to 52.5K in mid-May.
Terramar Brands maintained a steady download rate, with the highest figures reaching about 3.3K in early June. Although active user data is unavailable, the consistent download figures suggest a stable user interest.
For Bath and Body Works México, a notable increase in downloads was observed, skyrocketing to 7.8K in late May. Active users peaked at 87.1K around the same period, indicating a strong engagement.
Lastly, the Avon APP saw a decline in downloads towards the end of the quarter, dropping to around 757. However, active users remained relatively stable, closing the quarter at 32.6K.
These insights provide a snapshot of the competitive landscape in the beauty retail app sector within Central America. For more detailed analytics and insights, visit Sensor Tower.
